+BUILD OR REDESIGN
A website to 2026 standards, not 2016.
From $4,500 once — or $390/mo for 12 months, then it is yours what moves this number →
Whether it’s a brand-new build or a full redesign of what you have: fast, beautiful, mobile-first, and built to turn a visitor into a booked patient. And you own all of it — domain, content, code.
See a complete practice website we built — explore the live demo →
✦THE QUIET LEAK
Patients date your practice by your website. A slow, dated, or template-y site quietly undercuts everything else — ads that land on it convert worse, search sends less, and the patient who compared three tabs picks the practice that looked like it has its act together.
→WHAT CHANGES FOR YOUR PRACTICE
→PUT YOUR NAME ON IT
Type in your practice name, pick one of the color palettes, pick a typeface, and the whole site changes in front of you — headings, buttons, treatment pages, footer, all of it. It opens full-screen in a new tab, so use it the way a patient would, on the phone in your hand.
Northline Dental is a fictional practice and this is a real build rather than a picture of one — what it cannot show you is your photography, your words, or your booking system, which is where most of the actual work goes.
+WHAT’S INCLUDED
→HOW IT WORKS
01DESIGN
We start from your brand, your patients, and your services — and design the site around the booking decision.
02BUILD
Fast, responsive, accessible. Tested on real phones, not just a designer’s monitor.
03LAUNCH & TUNE
We launch without downtime, watch real behavior, and tighten the path to booking.
✓A COMPLETE SITE, BUILT BY US · DEMONSTRATION PRACTICE
Northline Dental — a complete sample build. Tap it to try it, and recolour it from the bar at the bottom. Walk through its booking flow → Open the full demo →
✦WHAT YOU ACTUALLY GET
A patient comparing practices decides whether to keep looking almost before the page has finished loading, and a lot of dental sites lose them right there.
We design the small screen first and test on real handsets, not a desktop browser squeezed narrow. Most of your patients will never see the version that looks good on a designer's monitor.
Call, book and message live in the header, in the footer, and inside every treatment page. A patient who decides halfway down a page about crowns should never have to hunt for the button.
Implants, Invisalign, emergencies and the rest each get a real page, written for a patient and marked up so a search engine can read it. One thin services page does neither job.
The build is planned around a photography day at your practice, so the design holds real rooms and real faces. Stock images of models are the fastest way to look like every other practice.
Images compressed properly, fonts and scripts kept lean, nothing loaded that the page does not need. A site that stalls in a parking lot on one bar has already lost the patient.
You get a walkthrough and a login, so changing hours, adding a hygienist or fixing a typo is something you do yourself in a few minutes. Nothing about your own website should require a support ticket.
$OWN IT OUTRIGHT
From $4,500
Paid once. Yours from the day it launches — domain, content, design and code. An optional care plan from $190/mo covers hosting, edits and monitoring afterwards.
$OR MONTHLY
From $390/mo
The same build, spread across twelve months. At month twelve it is yours outright and drops to the care plan. We do not lease you a website.
→WHAT MOVES THIS NUMBER
Nothing to un-wire if you ever leave: everything we build stays yours. The free Blueprint comes first either way, so you will know what we would recommend before money is discussed.
Get the free Blueprint first →→HOW IT ACTUALLY WORKS
We go through what you have now — the pages, the platform, the speed, where visitors quietly give up — and tell you plainly whether it is worth redesigning or faster to rebuild. That answer is free and comes before you commit to anything.
You: Send us your web address.
We map the pages around the decisions a patient is actually making, then draft the copy: treatments in plain English, your tone, your emphasis. Nothing clinical publishes without passing your desk first.
You: Read one draft and mark anything you'd say differently.
A half-day of photography at your practice, then the build itself, with booking, forms and tracking wired in as we go rather than bolted on at the end. How far the booking side can go depends on the system you already run, which is something we confirm on the discovery call before anyone commits. You watch it on a private link while it is still moving.
You: Give us a half-day and a tidy practice.
We map redirects so the search equity you already have follows you across, launch without downtime, and watch real behavior for the first few weeks. Then we walk you through editing it yourself and hand over every login in writing.
You: Pick the go-live date.
✦IN DETAIL
Most dental sites fail in the same few places. They load slowly on the phone the patient is actually holding. They bury the one thing a visitor came for. They use stock photography of people who have never been to your practice. And they were built on a platform the practice cannot edit without calling someone.
We build the opposite of that. Fast, mobile-first, written around the decision a nervous patient is making, and photographed at your practice. You own the finished site, the domain and the content outright — if we ever part ways, all of it stays with you.
→YOUR FIRST 90 DAYS
You always know what stage you are at, and every stage produces something you can see.
Structure agreed, copy drafted, and a photography day at your practice so the site is built around real images.
Design and build, with booking, forms and tracking wired in as we go rather than bolted on afterwards.
Redirects mapped so you keep the search equity you have, then a walkthrough of how to edit it yourself.
✦ILLUSTRATIVE SCENARIOS · COMPOSITE, UNNAMED, NOT TESTIMONIALS
Composite situations, written to show the work. No practice is named, none is quoted, nothing here is a testimonial.
A site nobody could edit after the builder stopped answering email.
We rebuilt it on a setup the front desk can change themselves and moved the domain into the practice's own account. Every login was handed over in writing on launch day.
What changedHours, holiday closures and a new hygienist now go live the same morning, without anyone having to ask permission.
A practice whose website only really worked on a desktop.
We rebuilt it mobile-first and cut the page weight down until it opened quickly on a mid-range phone with one bar of signal. Booking moved into the header, the footer and every treatment page.
What changedThe site now behaves the same in a parking lot as it does at the front desk.
Good dentistry hidden behind stock photography of strangers.
We spent a half-day photographing the team, the rooms and the equipment, then built the site around those images instead of a template's placeholders. The treatment pages were rewritten in the language the dentist actually uses chair-side.
What changedNew patients now arrive recognizing the room and the person greeting them.
✦FREE · NO PITCH
We read your live homepage the way a phone receives it — the weight, the scripts, the viewport, the images, the tap-to-call, the booking button, the hours — and send back the checks that make up a patient's first nine seconds, in the order they hit, with the one thing we would fix first. It arrives in this thread within a few minutes. There is no screen recording; if you reply, a person records your site on a real mid-range phone and talks through it.
On its way. Check your inbox in the next few minutes.
?THE FAIR QUESTIONS
If you have been sold this before and it did not work, these are probably the questions. The answers are the same ones we would give you on the phone.
That is the most common story we hear, and it is why ownership is the first thing we settle rather than the last. The domain sits in your account, the code and the content are yours, and the logins are handed over in writing at launch. If we ever part ways, nothing switches off and nobody has to be asked nicely for a password.
Honestly, on its own, not many. A website converts the people who already found you — from search, from your Google profile, from a friend's recommendation — so it changes the proportion who book, not the number who look. If nothing is sending you traffic yet, a beautiful site will sit there quietly. We would say that on the call and point you at Found first.
We do. We draft every page from a short call about your treatments, your tone, and the things you find yourself explaining chair-side over and over. You read it once and mark anything you would phrase differently, and clinical wording always comes back to you before it publishes. What we need is about an hour of you talking and one round of corrections, not a folder of documents.
You are not renting it. The build is quoted flat and in writing after a discovery call, once we have seen what you have and agreed what the site has to do — The starting figures are on this page. What they cannot be is your figure: a five-page refresh and a full rebuild with a photography day are not the same job, so the number that matters is quoted flat and in writing once we have seen what the site has to do. Ongoing hosting and care are quoted separately and are optional; take the site elsewhere and it goes with you.
If your current site is only two or three years old, loads quickly on a phone, and already puts booking on every page, keep it. Spend the money on being found instead — a redesign will not fill an empty schedule.
✕WHAT WE WILL NOT CLAIM
Each of these is a line another agency will happily cross. Here is where we stand on it, in writing.
?DENTAL WEBSITES · GOOD QUESTIONS
We audit what you have. Good bones (sound platform, decent content) get a redesign; a site that fights every change gets rebuilt faster than it could be rescued. The Blueprint tells you which, free, before you commit to anything.
A focused practice site typically runs a few weeks from kickoff to launch, driven mostly by how fast content and approvals move. We set the schedule with you at the start and keep you updated at each milestone.
Yes — domain, content, design, and code. If we ever part ways, everything stays with you. We think that should be table stakes; in this industry, it isn’t.
It starts at $4,500 as a one-off, or $390/mo across twelve months, after which it is yours outright. That is a floor rather than a quote: whether it is a refresh of good bones or a rebuild from nothing is what moves it most. You get the exact number flat and in writing before committing to anything, nothing runs on a minimum term (the twelve-month option spreads the build cost, it does not lock you in), and everything we build stays yours if you ever leave. The free Blueprint comes first either way.
+Free · no pitch · yours to keep
Four fields, one minute. We review your visibility, website, reviews, social, and booking — then send a one-page action plan that tells you exactly whether Dental Websites is your practice’s next best move. A real person, straight away — and no sales call required.
DENTAL