DENTAL
AI in dental marketing, described honestly
Four things AI genuinely does well in a dental practice, the failure modes nobody demos, and the specific tools a practice owner should refuse to buy — including one we sell.
✦WRITING FOR PRACTICE OWNERS
Things worth knowing, written plainly.
No listicles, no invented statistics, nothing that exists purely to rank. Each of these is something we ended up explaining often enough that it was worth writing down properly.
Why you are not in the map pack, and what actually moves it
Local results are assembled from proximity, prominence, and relevance. One of those you cannot buy at any price. Here is the honest account of what a practice can genuinely influence, and what it cannot.
The after-hours gap: where new dental patients quietly go
Calls that ring out at seven in the evening leave no trace on your schedule. How to measure the gap on your own call log, and the three fixes worth trying in order.
The nine seconds that decide whether a patient books with you
A patient in pain scans your home page on a phone and decides fast. Here is what they are looking for, what quietly loses them, and the ten-minute check you can run on your own site today.
✦MARKET INSIGHTS · SOURCED
42%
of U.S. adults say they use AI chatbots to search for information, in Pew Research Center's February 2026 survey of 5,119 adults; 44% report using ChatGPT.
Source: Pew Research Center — Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (2026) ↗
These figures are the source's, measured in their sample, not ours.
✦THE FREE PRACTICE GROWTH BLUEPRINT
Rather have it about your practice?
Six sections about your practice, emailed back in minutes: where you rank, who is above you, what your town searches for, and what your website does. No pitch, and the report is yours either way.